What do the restaurants Sexy Fish, Park Chinois and the Botanist have in common? Yes, I know what you’re thinking - elegance, class and their ability to serve an outstanding dry martini. But what really ties them together besides cuisine, is one man, who’s made a name for himself in the West End, London music scene - Jez Pereira. Dj by trade, but business man by design, he is responsible for the artistic talent of some of London’s hottest and exclusive clubs and restaurants. Only a year ago he started his company that today services 9 venues, with an entourage of 12 Dj’s.
“ It’s really changed over the years” he explains. “ It used to be more clubs, but now most of my clients include fashionable and stylish restaurants. They turn to me for advice on how to keep their customers happy with the right music and lighting.
As soon as you visit sycktalent.com, his company site, it’s obvious he knows what he’s doing. All the rep’d talent have images that resemble ‘that’ fashion photographed appeal, found only on the top model websites. “ I wanted to create an identity in London, which is why the business has a strong brand focus. I’m really very hands-on and clear regarding my entire vision,” he grins “ playing close attention, even down to small details like what my Dj’s are wearing.”
Most play vinyl and a variation of soul, funk and R&B. “Every Dj has their signature touch. I like to brief them depending on the venue and give them references that would work there.” he says. “ But, above all, I choose those special ones, the ones that go that extra mile in taking a risk.”
http://sycktalent.com